SEO & Performance Showdown: Framer vs. Figma Sites
May 10, 2025
Why SEO-Friendly Websites Matter
Search engines reward fast, well-structured pages with higher rankings and more organic traffic. A sluggish or poorly optimised site:
Increases bounce rates and lowers conversions.
Ranks lower for competitive keywords.
Frustrates mobile users on slower networks.
Choosing the right site builder—one that bakes in performance and SEO best practices—can make or break your growth strategy.
Framer: SEO & Performance Features
Framer takes a developer-grade approach while keeping workflows no-code:
Edge Hosting & Smart Caching – content served from the nearest POP, cutting TTFB below 100 ms.
Automatic Image Optimisation – WebP conversion, lazy loading, and responsive sizes out of the box.
Clean HTML Structure – semantic tags, open-graph and structured-data fields built into the UI.
Built-in Lighthouse Insights – preview real performance scores before you hit publish.
AI SEO Assistant – generate meta titles, descriptions, and alt text in one click.
Figma Sites: SEO & Performance Approach
Figma Sites keeps things simple but currently offers a lighter feature set:
Standard CDN delivery with SSL, but no edge rendering yet.
Basic image compression; manual alt-text entry required.
Simple metadata panel (title, description) without structured-data helpers.
No integrated performance auditing—testing must be done externally.
For landing pages with minimal assets, Figma Sites performs acceptably. Larger, media-rich sites can hit speed ceilings quickly.
Mobile Responsiveness & Speed Comparison
Metric | Framer | Figma Sites |
|---|---|---|
Mobile LCP (avg.) | ~1.3 s on 4G | ~2.4 s on 4G |
CLS stability | < 0.05 (excellent) | 0.1–0.2 (needs improvement) |
Image handling | Responsive srcset + lazy load | Static sizes + basic compression |
Core Web Vitals dashboard | In-product | External only |
AMP / Instant View | Road-map | Not announced |
Conclusion: Framer’s Edge in Speed & SEO
When milliseconds equal money, Framer gives you developer-level performance without touching code—edge hosting, automatic optimisation, and real-time SEO insights built into the canvas. Figma Sites is improving, but today it’s best for small, static pages where speed isn’t mission-critical.
Launch a faster, SEO-ready site in Framer today → https://framer.link/joworks
Use code partner25proyearly at checkout to enjoy 3 months of Pro on us and outrank the competition from day one.